An anticipated spike after the first phase of lockdown was lifted has ushered in a sustained period of increased sales. In the words of one of the team’s courier partners: “The increase in online traffic has surprised on the upside.”

“We have listened to the needs of our loyal devotees by ensuring they may continue to enjoy the premium quality of our products at a value offering they can trust and appreciate in the comfort of their homes,” says James Shaw, Fitch & Leedes marketing manager.

Building on the brand’s already-stringent hygiene processes and protocols, and in compliance with the government’s efforts to avoid the spread of the coronavirus, Sorbet has implemented comprehensive additional precautionary hygiene protocols and safety measures across all stores on opening.